Transform Your FMCG Operations with Enterprise-Grade Software Solutions
From sales & distribution to advanced analytics, we empower FMCG leaders to digitize and scale faster.
The Complex Challenges FMCG Companies Face Today
Comprehensive Enterprise Solutions for FMCG Success
Sales Force Automation (SFA)
Complete sales team management with real-time monitoring, order tracking, and performance analytics.
- Real-time sales rep tracking and performance monitoring
- Automated order processing and approval workflows
- Territory management and route optimization
- Mobile-first interface for field sales teams
- Integration with CRM and ERP systems
Route Planning & Distribution
AI-powered route optimization (Powered by Polaris) to cut delivery costs by up to 30%.
- AI-driven route optimization algorithms
- Real-time traffic and weather integration
- Multi-vehicle fleet management
- Delivery time window optimization
- Cost reduction and efficiency improvement
Inventory & Supply Chain Management
Real-time stock visibility, demand forecasting, and seamless warehouse integration.
- Real-time inventory tracking across all locations
- Advanced demand forecasting using machine learning
- Automated reorder point calculations
- Warehouse management system integration
- Supplier collaboration portals
Trade Marketing & Promotions Management
Plan, track, and evaluate in-store promotions with comprehensive ROI reporting.
- Campaign planning and execution tools
- Real-time promotion performance tracking
- ROI analysis and reporting
- Retailer collaboration platforms
- Budget management and allocation
Business Intelligence & Reporting
Interactive dashboards for sales, distribution, and marketing KPIs with advanced analytics.
- Customizable executive dashboards
- Real-time KPI monitoring
- Predictive analytics and forecasting
- Automated report generation
- Data visualization and insights
Custom ERP Modules
Tailored financial and operational modules specifically designed for FMCG industry needs.
- Financial management and accounting
- Human resource management
- Customer relationship management
- Manufacturing and production planning
- Compliance and regulatory reporting
Why Leading FMCG Companies Trust Desna
Proven Success Stories in FMCG Digital Transformation
BAT Iran – Sales & Distribution Automation
Challenge: Manual sales processes and lack of real-time visibility across distribution networks.
Solution: Comprehensive sales force automation system with real-time dashboards and mobile applications.
- 25% improvement in sales rep productivity
- 40% reduction in order processing time
- 60% increase in real-time data accuracy
- 30% improvement in customer satisfaction
Unilever – Trade Marketing System
Challenge: Complex trade marketing campaigns with manual tracking and reporting.
Solution: Automated campaign management system with real-time performance tracking.
- 40% reduction in campaign reporting time
- 35% improvement in campaign ROI tracking
- 50% increase in promotional efficiency
- 25% reduction in marketing operational costs
Polaris (AI-Powered Route Planner)
Challenge: Inefficient route planning leading to high delivery costs and delays.
Solution: AI-powered route optimization system with real-time traffic integration.
- 30% reduction in delivery costs
- 25% improvement in delivery time accuracy
- 40% increase in driver productivity
- 20% reduction in fuel consumption
Piaz (Restaurant ERP)
Challenge: Fragmented systems across restaurant operations from POS to supply chain.
Solution: Complete ERP solution integrating all restaurant operations.
- 45% improvement in operational efficiency
- 50% reduction in inventory waste
- 35% increase in customer satisfaction
- 30% improvement in financial reporting accuracy
Our Proven Development Process
- Stakeholder interviews and current system analysis
- Business process mapping and gap analysis
- Technical requirements gathering and documentation
- Project scope definition and timeline estimation
- Architecture design and technology stack selection
- Detailed project proposal with timeline and budget
- Prototype development for key features
- Client approval and contract finalization
- Sprint planning and development cycles
- Regular demos and client feedback incorporation
- Quality assurance and testing at each sprint
- Continuous integration and deployment
- On-premise or cloud deployment based on requirements
- Data migration and system integration
- Performance testing and optimization
- Go-live support and monitoring
- User training and documentation
- 24/7 technical support and maintenance
- Regular updates and feature enhancements
- Performance monitoring and optimization
Ready to Digitize Your FMCG Operations?
Schedule a free consultation with our enterprise experts today and discover how our solutions can transform your business.
Free consultation and demo
No obligation assessment
Custom solution design
24/7 support included
Enterprise-Grade Security & Compliance
End-to-end encryption
Multi-factor authentication
Role-based access control
Regular security audits
GDPR compliance
SOC 2 Type II certification
Frequently Asked Questions
Implementation typically takes 8-16 weeks, depending on the project scope and complexity.
Yes, we provide comprehensive user training and documentation as part of our ongoing support phase.
Absolutely, our solutions are designed to integrate seamlessly with existing ERP and CRM systems.
We offer 24/7 technical support, regular updates, and performance monitoring to ensure smooth operations.
Yes, our architecture is designed to scale with your business needs, supporting growth without performance issues.
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